An interview for the Norwegian magazine: “Vakre Hjem” written by Tone Krok and Filippa Tredal.
-Tell me a bit about you, where are you from, when did you start?
Yashu is Italian and I’am Prem from Venezuela. We started our creative adventure in 1995 when we bought a sewing machine and took an old colonial abandoned house in Goa for rent, it took 3 years to restored it and make it become our home, stitching unit and showroom in India. Our fashion line at the time consisted of beachwear and colourful organza skirts that we sold at the small hippie markets. In 2007 we got married and opened our own boutique that we named "Yashu e Prem" in San Pantaleo, a tiny rocky village in the hills of la Costa Smeralda, on the beautiful island of Sardinia, Italy, all our dresses are designed in-house by us, and stitched in our studio in Goa. We collaborate with artisans from India, Italy and Istanbul as well as other inspiring places in the world to make our products as individual and unique as possible.
-Where is your workshop studio located?
Our house and studio is located in a colonial house dating back to 1908 in the lovely Saligao village, an old Portuguese neighbourhood surrounded by colonial style houses and gardens. It is 400 square-meters and has a beautiful large garden with mango, coconuts and chikoo trees, and more than twenty species of tropical flowers - hibiscus, frangipanis, roses and bouganvillas. There are a couple of small houses in the garden too. One is a private space where our tailors ( that have been with us from 1998 ) live and the other house is our working studio where they can do the stitching of our Yashuepremcollections.
-Why did you want to live in Goa ?
We choose to live in India because of our love for this country, its people and its ancient spiritual wisdom. To have the possibility to create, learn, live and meditate in one space, a space we are so connected to, was the best thing that could ever happen to us.
-Can you tell us your plans for the future ?
After so many years in Goa under the palm trees we decided that we are ready to do something different and are getting ready to a new exciting project, and of course our tailors are coming with us.
-Could you share your best interior tips ?
Less is more specially when it comes to color ( a single colourful object can make a statement on its own without the help of other objects). Use stripes - bold, big or small geometrical lines to fill up the space and help the room seem bigger or smaller. For instance, we brought a series of Chiapas colorful stripe blankets to our home in India from Mexico, we used them to make huge cushion covers, as a result the space became hippie, and joyfully just with one simple element. Allow light to interact with the space. Finally, don’t let the trend of the moment determine how you live!
Find what is best for you, strive to understand it and if you can, apply it to your life. It will make your everyday beautiful, easy and full of joy.