Yashu e Prem Collections

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Strawberry fields by Yashu e Prem SS22:

“Tales of sunflowers and sunny days, the sound of lazy cicadas in a summer afternoon, anais nin, a flower kept in between the pages of a yoga book, a festival in the fields, healing rocks, hand embroidered left over fabrics , barefoot, travelling by van, animals rooming free, stoned with the sound of the waves, wind flowing free under a dress, a pink baloon on a blu sky, strawberries fields: nothing is real, and nothing to get hung about. Strawberry fields forever !

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This is us

Yashu & Prem have an ethnic, dynamic, feminine and very colourful style, inspired by the folk traditions and embroidery techniques of India and Italy.  
Most of their creations are limited editions, custom made.
They strongly believe in tailoring, eco-minded textil production and work hard to invest their capital in giving a better life to their collaborators.

This shop is a global platform for luxury made with love pieces.

"We love to connect with creators of other fashion products in order to give our customers the best e-commerce marketplace for boho and folk boutiques around the world."

Yashu

Yashu worked in fashion from a very young age in a stitching unit of Valentino where she developed her passion for fashion and skills for making her own collection, which she actually started under the label “Yashu” from 1989.

Prem

Prem graduated in Foundation Studies in Art & Design in London where he worked as a color specialist for Christian Dior. In 1998 they decided to open their first showroom by invitation only in the hippie coast of India: Goa.

The boutique

Right after their wedding in 2007 they open “Yashu e Prem” Boutique in San Pantaleo, a small town of artists in the hills of La Costa Smeralda, Italy.

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For us, women are everything

Our mission on this planet is to bring joy. To fulfill the world with happiness doing what we love the most. Women means an incredible resource of beauty.

Sartorial Atelier in South Sardinia

In this program we empower women to learn a metière, to become independent and have the chance to achieve economic freedom. We also give our buyers the possibility to up-cycle their Yashu & Prem vintage pieces into new ones.

Boutique

Via Torres 3-5
07026 San Pantaleo. Sardinia (Italy)

Open every day:

10am - 13pm / 17pm - 21pm

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