Our story

Started their adventure in 1995 , their small fashion line consisted on beachwear that they used to sell in small hippie markets and on the beaches of La Costa Smeralda, Sardinia Island-Italy.

Yashu worked in fashion from a very young age in a stitching unit of Valentino where she developed her passion for fashion and skills for making her own collection, which she actually started under the label “Yashu” from 1989.
Prem graduated in Foundation Studies in Art & Design in London where he worked as a color specialist for Christian Dior.
In 1998 they decided to open their first showroom by invitation only in the hippie coast of India: Goa.
Right after their wedding in 2007 they open “Yashu e Prem” Boutique in San Pantaleo, a small town of artists in the hills of La Costa Smeralda, Italy.