Our story



Started their adventure in 1995 , their small fashion line consisted on beachwear that they used to sell in small hippie markets and on the beaches of La Costa Smeralda, Sardinia Island-Italy, 

Yashu worked in fashion from a very young age in a stitching unit of Valentino where she developed her passion for fashion and skills for making her own collection, which she actually started under the label “ Yashu ” from 1989.
Prem graduated in Foundation Studies in Art & Design in London where he worked as a color specialist for Christian Dior.
In 1998 they decided to open their first showroom by invitation only in the hippie coast of India: Goa.
Right after their wedding in 2007 they open “Yashu e Prem” Boutique in San Pantaleo, a small town of artists in the hills of La Costa Smeralda, Italy.
Yashu e Prem have an ethnic, dynamic, feminine and very colourful style, inspired by the folk traditions and embroidery techniques of India and Italy.  
Today they design also a “made in Italy” collection of cashmere garments and  rare unique necklaces made with recycled materials and few, one of a kind, dresses. 

The creations can be found only @ Yashu e Prem boutique in the charming village of San Pantaleo, Costa Smeralda, Sardinia Island, Italy and in India @ Yashu e Prem, their Colonial Home and Studio, in Saligao, Goa.

Yashu e Prem atelier and showroom in Goa is been featured in a small article in the book Gypset Travel ( Assouline ), Elle magazine and the luxury vagabond Love Goa guide among others.