Yashu e Prem
A Journey of Passion and Creativity
Born from a shared desire to slow down and rediscover meaning, we created Yashu & Prem—a fashion universe rooted in tradition, creativity, and freedom. Inspired by the ocean and the diverse cultures we encountered, we built a world where craftsmanship and individuality thrive.
Our journey began in 1995 in Goa, India, where our spiritual search led us to open our first atelier. There, we began creating collections inspired by the vibrant culture around us. Over time, our atelier attracted an international clientele, allowing us to grow and refine our work. Life eventually brought us to Sardinia, where we started selling our collections on the beaches and in the Bohemian San Pantaleo market of Costa Smeralda.
Key Highlights
Featherlight
Hand Embroidered
High Ventilation
Multi-Seasonal
Handcrafted with Purpose: Our Ethical Garment-Making Process
Garment Manufacturing Process
Fabric Selection
We carefully choose high-quality cotton or silk, known for its softness, breathability, and durability, ensuring each garment feels luxurious and lasts for years.
Design Creation
Our artisans craft unique patterns inspired by cultural traditions and modern elegance, blending heritage with contemporary fashion to create timeless designs.
Hand Embroidery
Skilled craftsmen meticulously stitch intricate embroidery by hand, adding texture, depth, and artistry, making every piece truly one of a kind.
Crafting & Tailoring
Expert tailors cut and sew each garment with precision, ensuring a flawless fit, refined detailing, and an elegant silhouette that enhances comfort and style.
Final Touches
Each garment undergoes a detailed quality check before being pressed and packed, ensuring it meets our highest standards of craftsmanship before reaching you.